Whitty Writers Branding

Organization

Whitty Writers

Services

Project

Whitty Writers is an Oklahoma-based creative writing club for locals to meet up for writing exercises, lessons, sessions, and retreats. As a member of the club myself, I was happy to help out by volunteering to design a logo for the group as it became more established. "Whitty" is a play on the name of the district where the meetups originated, and a red panda has become the mascot for the club.

The logo design we landed on conveys the friendly, warm, and fun energy of Whitty Writers. I modified a vintage-feeling rounded serif typeface to represent the deep history behind creative writing principals tying together with the modern writer. We wanted to take a unique approach to this logo, so I used the red panda mascot's tail as a fountain pen as a twist on the typical fountain pen imagery often used when designing for the concept of writing.

Here are the black and white versions of the logo. For all white, I utilized negative space to communicate the form of the red panda.

The colors used for Whitty Writers resemble a red panda, but also evoke the emotional warmth of the club without the icon present. The sans serif font that I paired with the logo is a nod to certain elements within the logo and header font, and it's roundness brings forth the same friendliness.

Check out other designs