Pay Fairness Social Ads

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Designing top-of-funnel social media ads, particularly for LinkedIn, to promote free resources Syndio offers. These services provide ways for company leaders to assess their potential employee pay gaps, and learn the global requirements for submitting reports on these inequities. Users can then use Syndio's software to resolve and report on internal pay practices.

These ads use simplified imagery of international pay gap reporting deadlines to promote Syndio's Pay Gap Reporting Hub, which provides comprehensive guidance on regulations across the world. Company leaders can reference requirements for the countries in which their employees live, and use Syndio's software and legal expertise to streamline the reporting process.

These ads—using a more severe design style—feature evocative imagery showcasing pay and promotion gaps, which urge company leaders to check for internal inequities. Pay transparency policies will reveal the truth regardless, so this free Transparency Readiness Assessment provides a way for companies to find out whether there are pay gaps among their employees, and how to resolve them using Syndio.

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