Indoor Campout Datebox Design

Indoor Campout Datebox

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This is a premium indoor campout themed datebox, including a custom s’mores kit, mini grill packaging, matchbox, hot cocoa & copper lights muslin bags, and a notes book with content for the date.

A mockup of a s'mores kit box on an orange background. The box is short and rectangular, with a black, brown, and white marbled pattern. On the top of the box to the left is a label that reads "Specialty s'mores"

A mockup of the front and back designs of a vertical card on an orange background. The left left card shows the front, which is titled "Your s'mores" and is followed by text describing the datebox. At the top of the card is a black, brown, and white marble pattern positioned to look like it's melting down. On the right is the back of the card, which is filled with the same marbled pattern.

The concept began with a mockup of a s’mores kit and recipe card as part of the design pitch. The kit is wrapped in a marble texture resembling melted chocolate and marshmallows, and the solid orange label hints at a campfire.

The contents of the datebox include a package for a mini grill, a matchbox, a candle, a card game, a blanket, two mugs, a notebook, a bag of hot cocoa, and a s'mores kit.

Once all products to be included in the date were chosen, slight changes were made to the design concept. The serif font was swapped for a condensed sans serif to feel cohesive with the addition of the mugs, candle, and game.

The box for the date contents is white, and have a black sleeve around the center. The sleeve reads "Indoor Campout" and has a black, brown, and white marbled pattern looking like it's melting down the front of the box.

The date is packaged in a satin finish magnetic box wrapped in a designed sleeve. The concept of melting s’mores was instead used here for a striking first impression.

The Specialy S'mores kit is a long box with a black and brown marbled pattern to look like melted chocolate. There is an orange label on the lid that looks like it melts off the left side of the lid.

The s’mores kit still uses the melted texture, but vectorized to be more subtle. The label is integrated into the marbling as if melting off the box.

A mockup of the notebook included in the datebox. On the left is the front of the notebook, which is made of kraft card stock and has a black marbled pattern. On the right shows the inside of the notebook.

Once vectorized, the marbled texture became versatile. Here it’s used on the craft cover of the date guide booklet. To match the feel, the book opens to a vector mountain scape.

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