Digital Inclusion Campaign—Kier Wise-Baker

Digital Inclusion Campaign

Company

Services

Project

A fictional telecom company, Company X, seeks to promote their digital inclusion initiative. The goal is to bring wireless and broadband to underserved communities and get the attention of community leaders in those communities. The campaign intends to spread awareness and excitement for the initiative.

Branding this company was not the focus of the project, but I put together a quick logo to use in the designs. The X uses the wifi symbol, and purple was chosen as the primary color since it can represent compassion.

The ads feature people with varying needs, and are accompanied by hand drawn illustrations and quotes that represent their ambitions with internet access. The topographic maps are used to represent counties affected by lack of high speed broadband. The tagline "We’re bridging the digital divide” is a punchy and powerful statement that provides context for the campaign.

This is the landing page above the fold. It features the tagline and the compelling image of the child, as well as a CTA to get involved. below that is a set of hard facts about broadband accessibility in order to drive home how important the issue is.

This is the rest of the landing page, built using the 8pt grid system. The facts are followed by a bit of information about the campaign, and below that is a breakdown of steps that will be taken. This targets leaders in underserved communities who want to ensure this initiative comes to them.

The campaign would tie in with a speaking event for Company X, which I named Digital Divide Action. The hand drawn wifi symbol is used in place of the first “D” to connect with the campaign design.

The totes at the event contains items most likely to be used in order to avoid excessive waste. Since the attendees would be those passionate about the cause, they would be likely to use a pin or sticker to make a statement. Those designs say “Bridge the digital divide.” rather than just the event logo, as that would be more compelling to use. A notebook and pen is also provided for taking notes during the event. Lanyards would also be provided for speakers and staff, but not attendees since those would more likely be thrown away.